If you’re a business owner who wants to generate leads through SEO marketing, then here’s a crucial update for you. In May 2020, there was a core algorithm update confirmed by Google.
So if your website’s ranking has fallen, we have got your back. In order to improve your rankings, here are 3 SEO Must-do things:
SEO Must-Do #1:
One of the most important factors that will determine your ranking is how content-rich your website is. That is, how many pages are on your site, and the quality of your content? Are you publishing content regularly? Is your content unique and helpful to the users? For instance, if your main services page is less than 250 words, and was updated 6 months ago, then you better get it updated and increase the word count as well. Keep this in mind that readers want fresh and unique content, and Google is very much aware of it so it has a big impact on rankings.
You can create a blog section where you can write engaging content that can appeal to the readers. I know it is difficult to produce quality content regularly but to be competitive you have to do it.
If you think you’re struggling in writing engaging content, you can learn the art of writing or take the services of a third-party. But before you plan to hire a content writing professional or agency, make sure whoever you choose is an experienced professional that can do the job effectively.
The content on your site must be relevant to your site and engaging to the users.
So, in short, for 2020, make sure your content stands. Start working on it now or else your competitors will beat you on the rankings.
Note: If you are having problems with adjusting or creating your website, you can talk to us here at SEO Adelaide Expert. If you have a WordPress website we can easily integrate a blog in it. And if your website is built on some other CMS platform, our in-house developers can work on it to integrate a blog section to your website.
SEO Must-Do #2:
In 2020, your social media accounts or pages hold significant value. The more you involve your customers through platforms like Facebook, Instagram, and Twitter, the better the ranking signals will be to Google and in turn, the higher you will rank. Social media marketing is now considered an essential part of how Google looks at websites. If you’ve been ignoring this side of your business, it is time you consider it important and start working on it. If you haven’t even bothered to make a Facebook page, then go do it and then keep updating it with new posts to attract new users.
In short, social signals are important but if don’t have time or the expertise to work on it properly, you can always talk to us.
SEO Must-Do #3:
In 2020, if your website is more than two years old and you haven’t even made one update in that time period, then you will start to see your rankings slide. Your chance of ranking higher would improve if your website is being refreshed, updated, and tweaked for the best customer experience. Ideally, you MUST go into your Google analytics and learn how it works and adjust your website based on the results. Small tweaks and fine-tuning your site to ensure better customer experience is what Google wants.
However, if you find yourself stuck and have no idea how to do it, then you can always contact us. We will get it done for you and give you some recommendations for improvements.
For instance, if you ranking on page 1 for years, but now find yourself on page 2 or 3, you can update your site and make the necessary adjustments and tweaks to rank higher.
As a business owner, you probably want SEO guarantees or cheap monthly packages or even pay on performance SEO deals. Well, I’m here to tell you that these are all scams and in 2020, Google will clamp down heavily on any business that goes near these types of companies offering such deals.
All you have to do is type on Google ‘SEO Adelaide’ and see for yourself the companies that are offering you such offers. I promise you one thing that if you go down this path then the consequences for your website will be dire. These companies use shoddy links and very outdated SEO techniques. Be warned 2020 is the year of extremely compliant SEO. Make sure you get the very best backlinks possible for effective SEO rankings.
As one of Adelaide’s oldest SEO agencies, we are always looking forward to the next algorithm change so that our clients are looked after.
If you are not getting the results with your current SEO provider and feel as though you need to switch to some other agency…please give us a call and we will show you how SEO is supposed to be done.