If you are a florist and running your own flower shop you must know that the busiest and sales-driven floral holidays for florists are Valentine’s Day, Prom season, Mother’s Day, Christmas, or New Year.
But what if I tell you that now you can enjoy more optimum sales and double your conversions during the rest of the year as well?
No, I am not pointing towards traditional advertising methods. They are outdated.
Neither I am talking about yellow pages – they are dead too…!
Well, your answer is Digital Marketing – which is a combination of some robust marketing strategies that help promote your flower store online and recognize you as a thought-leader in floristry!
By focusing on powerful digital marketing tactics, you can simply unlock 60% more ROI for your flower business in a given timeframe- investing with little money!
This new frontier looks much daunting to most of the small florists. So, here our marketing professionals have compiled a list of marketing strategies that help you position as a top-rated florist in town.
Leverage the power of social media marketing:
As you are a florist, it’s must to have a stable presence on the most frequently used platforms- Facebook and Instagram.
Yes, there is no brainer as both the channels are free and user-friendly which helps you strengthen your position in the competitive marketplace.
And the reason to invest your time and effort on Facebook and Instagram is, these platforms are primarily visual. When you post some stunning and colorful images of delicate flowers, you can easily mesmerize your audience the moment they come across your post.
So, I think these channels are the best sources to display your artistic floral arrangement. Not only that, but the channels also comprise perfect demographics and billions of followers.
According to a recent survey, more than 80% of flower purchases are usually made by women, which means females are more inclined to buy bouquets using these two mediums. So, when you set up profiles on Facebook, Instagram, Pinterest, LinkedIn, and Twitter, you can actually interact with millions of customers across the world who are interested in buying your flowers.
Claim your listing on Google my Business:
If you are a florist and want to rank in your particular location, then claiming your listing on Google my business with local SEO in Adelaide is probably the best strategy to implement.
Because for a florist like you, location is everything that should be considered first. So, it’s important to ensure that you have a Google my Business account that is perfectly updated with accurate information about your business.
Ideally, you need to fill out all the information for providing better insights. Because when your audience enters location-based keywords that best describe your business, like ‘flower delivery in Adelaide’, they come across a listing that appears with all the necessary details such as operating hours, business name, website link, location, and contact details.
Ensure a strong online presence with a well-designed floral website:
Your website is a cornerstone of your business that reflects your services. It basically acts as an extension of your flower shop.
So, if you are operating without a website, you are missing the first point of contact that gives the audience maximum details about your business and flower arrangements.
Especially when you choose the best web design services, you will have a website that features engaging content, responsive design, and user-friendly navigation, it increases your chances to rank higher in search results while improving your overall online presence.
Make sure your website is aesthetically appealing, SEO-optimized, and fast so that you can engage the maximum audience, and they don’t need to press the ‘back’ button for finding a better platform.
Create high-quality content for your flower shop!
If you want to improve the traffic and engagement rate on your floral website, you need to craft unique, original, and high-quality content that features competitive keywords. As you are a florist, you have an edge to engage an audience through colorful visual content in form of images, videos, and infographics.
For your website, including high-quality custom images and videos is the best way to engage an audience and help them understand the effectiveness of your services.
Besides that, creating articles, blog posts, press releases, product descriptions, and other content material gives an extra boost to your ranking while educating your audience about your flower delivery services.
For instance, creating an article on ‘5 Cheapest Ways to Send Flowers‘ may help users send quality flowers without overspending and maybe the best source of information on buying flowers than others!
Score top position in search results with SEO:
SEO is mainly a process of ranking your flower website at the top of the search results for the most frequently used keywords by your target audience.
For example, if your audience is using keywords like, ‘cheap flower delivery in Adelaide’, ‘affordable flower delivery services, or ‘online florists in Adelaide’ then they must come across your website at the top so you can receive maximum clicks, traffic, visibility, and exposure.
SEO is also a combination of small strategies that are implemented together so that your website acts as a magnet for your customers and whenever they need to buy flowers, they choose you!
After implementing all the tricks and techniques of SEO, Google will be more likely to rank your flower pages high in search results because they seem perfect SEO optimized and providing a seamless user experience.
I am sure you must be feeling more confident after learning all the digital marketing tips that can outsmart your competitors while strengthening your customer base.
If you really want to blossom your flower business online, it’s time to implement the above strategies and pave your way to more success and recognition in the floral industry.
So, have you ever implemented any of the above strategies for your business? if not yet, let’s connect with our dedicated team and get the most out of your marketing campaign!