Top 20 Australian Business Directories for Local Search Rankings

australian business directories - Top 20 Australian Business Directories for Local Search Rankings

Business Directories play a vital role in establishing your online presence. A business directory is a printed or online collection of business listings categorized by niche, location, active or size. 

It contains your business information, including your Business Name, Address, Phone Number (NAP), website link and other important details that help customers and prospective buyers find and contact you. 

Business directories are valuable to businesses, especially local businesses, because they are an influential SEO ranking factor. They boost your business’ credibility and authenticity and act as a trusted gateway between your business and its prospective customers. 

Another reason we stress so much on having your business listed in the most influential directories, like TrustLocal or Infobel Australia, is because they pack you with powerful backlinks and boost your business’ domain authority. 

What is Domain Authority? 

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. – Moz 

Speaking in simpler terms, your domain authority is a major predictor of your site’s ability to rank on the first page of Google. If your domain authority outranks that of your competitors, chances are you’ll easily outrank them on Google’s search engine page results (SERPs). 

Your business’ domain authority also depends on how powerful your backlinks are. High-quality external links play a major role in increasing your domain authority. Which is why it’s important that you find business directories with powerful online reach and authority. 

Which can prove to be both tricky and time-consuming…especially if you don’t know where to look. 

Fortunately, we’ve already done the work for you. 

Below is a curated list of the 20 best Australian directories for your business listings. The ranking is based on their DA score and Google Search Traffic and is audited and refreshed every few months to provide you with the best and most up-to-date list out there. 

Now, without wasting any more space, let’s get the ball rolling:

1. True Local

Website: www.truelocal.com.au
Domain Authority: 61
Est. Monthly Traffic: 1.07 million (88% Australia)

2. Infobel Australia

Website: www.infobel.com/en/australia
Domain Authority: 59
Est. Monthly Traffic:

3. Yelp

Website: www.yelp.com.au
Domain Authority: 57
Est. Monthly Traffic: 1.31 million (90% Australia)

4. Sensis (Yellow Pages)

Website: www.sensis.com.au
Domain Authority: 54
Est. Monthly Traffic: 121,900 (82% Australia)

5. Hotfrog

Website: www.hotfrog.com.au
Domain Authority: 51
Est. Monthly Traffic: 67,010 (49% Australia)

6. ShowMeLocal Australia

Website: www.au.showmelocal.com
Domain Authority: 51
Est. Monthly Traffic: 274,400 (5.41% Australia)

7. Flying Solo

Website: www.flyingsolo.com.au
Domain Authority: 50
Est. Monthly Traffic: 75,900 (72% Australia)

8. Start Local

Website: www.startlocal.com.au
Domain Authority: 49
Est. Monthly Traffic: 42,700 (47% Australia)

9. Find Local

Website: www.2findlocal.com
Domain Authority: 46
Est. Monthly Traffic: 72,000 (Less than 5% in Australia)

10. Street Directory

Website: www.street-directory.com.au
Domain Authority: 44
Est. Monthly Traffic: 58,200 (75% Australia)

11. Enroll Business AU

Website: www.au.enrollbusiness.com
Domain Authority: 44
Est. Monthly Traffic: 213,100 (3.5% Australia)

12. Localsearch

Website: www.localsearch.com.au
Domain Authority: 43
Est. Monthly Traffic: 571,100 (89% Australia)

13. LocalBD

Website: www.localbd.com.au
Domain Authority:
 42

Est. Monthly Traffic: 9,890 (12% Australia)

14. dLook

Website: www.dlook.com.au
Domain Authority: 41
Est. Monthly Traffic: 23,100 (54% Australia)

15. Tuugo

Website: www.tuugo.biz
Domain Authority: 36
Est. Monthly Traffic: 37,500 (48% Australia)

16. WOMO

Website: www.womo.com.au
Domain Authority: 35
Est. Monthly Traffic: 223,600 (84% Australia)

17. BusinessSeek.biz

Website: www.businessseek.biz
Domain Authority: 34
Est. Monthly Traffic: 16,400 (Less than 4% of Australia)

18. AussieWeb

Website: www.aussieweb.com.au
Domain Authority: 32
Est. Monthly Traffic: 108,700 (65% Australia)

19. PureLocal

Website: www.purelocal.com.au
Domain Authority: 31
Est. Monthly Traffic: 6,600 (33% Australia)

20. Search Frog

Website: www.searchfrog.com.au
Domain Authority: 31
Est. Monthly Traffic:

A few tips you should follow to get the best out of your online listings: 

  • Make sure there are no duplicate listings hosted across the same platform
  • Keep your business listing description informative, easily-readable and chock full of important details
  • Try and keep the content a little varied across different listings since it helps Google differentiate between the pages
  • Use similar login credentials across all platforms 
  • Look for confirmation on your listing from the specific company or website 
  • Incentivize your clients to leave reviews on these listings
  • Make sure your NAPs are consistent across all your listings. Any variation will hurt your Google rankings
  • Google yourself often and recheck your citations
  • Update your citations often

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At Digitally Up, our experts can do the hard work for you and to get high-quality citations to increase your site’s visibility online. Click the below link to check our packages.