Last Updated on November 6, 2022 by Ashar Jamil
Business Directories play a vital role in establishing your online presence. A business directory is a printed or online collection of business listings categorized by niche, location, active or size.
It contains your business information, including your Business Name, Address, Phone Number (NAP), website link and other important details that help customers and prospective buyers find and contact you.
Business directories are valuable to businesses, especially local businesses, because they are an influential SEO ranking factor. They boost your business’ credibility and authenticity and act as a trusted gateway between your business and its prospective customers.
Another reason we stress so much on having your business listed in the most influential directories, like TrustLocal or Infobel Australia, is because they pack you with powerful backlinks and boost your business’ domain authority.
What is Domain Authority?
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. – Moz
Speaking in simpler terms, your domain authority is a major predictor of your site’s ability to rank on the first page of Google. If your domain authority outranks that of your competitors, chances are you’ll easily outrank them on Google’s search engine page results (SERPs).
Your business’ domain authority also depends on how powerful your backlinks are. High-quality external links play a major role in increasing your domain authority. Which is why it’s important that you find business directories with powerful online reach and authority.
Which can prove to be both tricky and time-consuming…especially if you don’t know where to look.
Fortunately, we’ve already done the work for you.
Below is a curated list of the 20 best Australian directories for your business listings. The ranking is based on their DA score and Google Search Traffic and is audited and refreshed every few months to provide you with the best and most up-to-date list out there.
Now, without wasting any more space, let’s get the ball rolling:
1. True Local
Website: www.truelocal.com.au
Domain Authority: 61
Est. Monthly Traffic: 1.07 million (88% Australia)
2. Infobel Australia
Website: www.infobel.com/en/australia
Domain Authority: 59
Est. Monthly Traffic:
3. Yelp
Website: www.yelp.com.au
Domain Authority: 57
Est. Monthly Traffic: 1.31 million (90% Australia)
4. Sensis (Yellow Pages)
Website: www.sensis.com.au
Domain Authority: 54
Est. Monthly Traffic: 121,900 (82% Australia)
5. Hotfrog
Website: www.hotfrog.com.au
Domain Authority: 51
Est. Monthly Traffic: 67,010 (49% Australia)
6. ShowMeLocal Australia
Website: www.au.showmelocal.com
Domain Authority: 51
Est. Monthly Traffic: 274,400 (5.41% Australia)
7. Flying Solo
Website: www.flyingsolo.com.au
Domain Authority: 50
Est. Monthly Traffic: 75,900 (72% Australia)
8. Start Local
Website: www.startlocal.com.au
Domain Authority: 49
Est. Monthly Traffic: 42,700 (47% Australia)
9. Find Local
Website: www.2findlocal.com
Domain Authority: 46
Est. Monthly Traffic: 72,000 (Less than 5% in Australia)
10. Street Directory
Website: www.street-directory.com.au
Domain Authority: 44
Est. Monthly Traffic: 58,200 (75% Australia)
11. Enroll Business AU
Website: www.au.enrollbusiness.com
Domain Authority: 44
Est. Monthly Traffic: 213,100 (3.5% Australia)
12. Localsearch
Website: www.localsearch.com.au
Domain Authority: 43
Est. Monthly Traffic: 571,100 (89% Australia)
13. LocalBD
Website: www.localbd.com.au
Domain Authority: 42
Est. Monthly Traffic: 9,890 (12% Australia)
14. dLook
Website: www.dlook.com.au
Domain Authority: 41
Est. Monthly Traffic: 23,100 (54% Australia)
15. Tuugo
Website: www.tuugo.biz
Domain Authority: 36
Est. Monthly Traffic: 37,500 (48% Australia)
16. WOMO
Website: www.womo.com.au
Domain Authority: 35
Est. Monthly Traffic: 223,600 (84% Australia)
17. BusinessSeek.biz
Website: www.businessseek.biz
Domain Authority: 34
Est. Monthly Traffic: 16,400 (Less than 4% of Australia)
18. AussieWeb
Website: www.aussieweb.com.au
Domain Authority: 32
Est. Monthly Traffic: 108,700 (65% Australia)
19. PureLocal
Website: www.purelocal.com.au
Domain Authority: 31
Est. Monthly Traffic: 6,600 (33% Australia)
20. Search Frog
Website: www.searchfrog.com.au
Domain Authority: 31
Est. Monthly Traffic:
A few tips you should follow to get the best out of your online listings:
- Make sure there are no duplicate listings hosted across the same platform
- Keep your business listing description informative, easily-readable and chock full of important details
- Try and keep the content a little varied across different listings since it helps Google differentiate between the pages
- Use similar login credentials across all platforms
- Look for confirmation on your listing from the specific company or website
- Incentivize your clients to leave reviews on these listings
- Make sure your NAPs are consistent across all your listings. Any variation will hurt your Google rankings
- Google yourself often and recheck your citations
- Update your citations often
Exclusive Offer!
Building citations can be daunting. It takes at least 10 minutes to get listed in one directory. You need more than 500+ citations to rank in Google local map pack, based on research. That’s a lot of work. And do you even have that time?
Good news is, we can help you.
At Digitally Up, our experts can do the hard work for you and to get high-quality citations to increase your site’s visibility online. Click the below link to check our packages.