According to predictions, ads will look a bit different in 2019, but as far as Facebook Ads are concerned, they are here to stay.
Where Facebook is home for almost 2.2 billion active daily users, no doubt that Facebook Ads work at their best. But it completely depends on what are your advertising goals.
I know Facebook advertising will haunt you, as it is a hard nut to crack. But if the Facebook ad campaign is run correctly, then it increases your conversion rates, visitors and overall success.
Though many business owners have given up because of loss of organic reach, the fact it the population on Facebook is massive and you can’t ignore it. You need to use Facebook ads if you are serious about Facebook marketing.
So for the year 2019, we highlight some points of Facebook advertising which will help you to be successful.
Focus on Audience:
Talking about marketing on Facebook, we know there is a massive audience. But the thing you have to figure out is, what is your target audience.
Keyword targeting is the way to analyze which is your target audience. There are many potential buyers, which would be a few clicks away from knowing you.
Well face it, the organic reach is extremely restricted, if you reach 1-2% of your fans then this is bliss.
But there is a way, you can pay to play. Where Facebook claims that they are running out of ad space, you have to stump up a few dollars for an effective Facebook advertising campaign.
But remember even if you spend dollars on Facebook ads but not in front of right audience then, it is all in the loss.
Boost Brand Awareness and Sales
Ask yourself, why you want to advertise? To grow your business and increase your brand awareness. Right?
Well here’s a catch, with Facebook it is too easy. According to statistics, 70% of B2C marketers acquire a customer through Facebook.
With a clear approach and strategy for Facebook advertising, you can achieve desired leads right on budget.
Though the competition is high, Facebook ads can do wonders for your business.
Endless targeting options
Do you want to target dog lovers? You got it. What about the people who love Marvel but hate DC? You are getting it for sure. Just load and shoot, I bet that whatever your target audience is, you will find it on Facebook. Your aim will not be lost.
Facebook has a lot of gathered information about its users. This provides marketers an opportunity to target them. Plus, in the digital ear, you have such a larger audience at your fingertips.
Once you clear the target audience, the aim is set for you.
For the PPC campaigns, automation is the new watchword, which is replacing the manual tasks.
With Facebook Pixel, Facebook automatically shows the right products to users who have visited your website previously.
Facebook has built-in ad capabilities but new tools are available to help automate the campaign tasks.
Video Ads Bigger than ever
The power of video advertising isn’t new. Facebook introduced Facebook stories ads. In the last few years, stories are one of the biggest things to hit social media. The concept of stories introduced by Instagram doesn’t have the same success on Facebook, but it is an amazing feature to promote Facebook Ads.
2019 is yet an exciting year for Facebook Ads. There are many interesting features offered by Facebook this year.
Considering the massive population on Facebook, it makes it an ideal platform to advertise your business.