3-6 months is the answer you will hear from most SEO companies in Adelaide.
The replies you get back from the clients sound something like this:
- Can you speed up the process and rank my website higher in quick time?
- Why does it take so long to rank my site?
- My competitor who is sitting on page 1 somehow got there very quickly; can you do that for me as well?
- Why do I have to keep on paying you whilst I am not on page 1 from my main keywords?
These are all good questions but the solutions are quite complicated and this can lead to very frustrated clients who do not fully understand the SEO process and why it takes time to establish a solid SEO foundation.
So the following are some of the main reasons why it could take time to see really good results from your SEO campaign. If after reading this you still have any questions please get in touch with us here at SEO Adelaide Experts on 0415 147 377.
How old is your domain name?
Is your domain name older than your main rivals? Is your website address brand new or is it just a few months old? If so, this means you have to essentially go to the back of the queue and wait for Google to start indexing the links we will create. This is what takes time. New websites and new domains are like seeds in the ground, you need to add lots of water before they turn into flowering beauties. You cannot launch a new website and expect it to be ranking for your core keywords within a couple of weeks. IT WON’T HAPPEN.
If you are thinking that you can simply build a website and rank it in competitive niches like; home loans, travel insurance, cosmetic surgeons, or carpet cleaners, you need to understand that ranking for these terms can take years! Having said that, if your business is in a less competitive niche (and you do have a new website) then we can look to rank your website higher within 3-4 months.
If you have an existing, older URL, this process may be sooner. Basically, the older the website address the quicker it will start to see the benefits of an SEO campaign.
How is your on-page SEO?
If your website has many on-page flaws, requires lots of changes, or the site was cheaply built without any SEO planning, this could be a reason why your site is not ranking and why the SEO process is taking longer. If there are serious ‘on-page’ non-Google compliant elements in your website that we have to correct, this will slow down the SEO process. WHY? Because, we have to get in there and fix the mess up, wait for Google to reindex the new pages, and then it’s a matter of wait and see – what happens. This is why I always stress to clients that they need to get their website professionally designed and developed. Free web templates and off the shelf web packages do not work and will HINDER ALL OUR SEO efforts. So if you are wondering why your SEO is taking so long, you need to first audit your current site for any basic faults.
Existing sites that have been built with a healthy budget will still need to be audited and have regular SEO tweaks for optimum SEO performance. You will need to be always evolving the site with new content to keep up with the ever-changing digital landscape. To rank and be consistently performing well, you need to be 100% attentive to the digital space, consumer behavior & Google’s expectations. Ignoring this will simply prolong the chances of ranking higher in search results.
Does your site suffer from any Google penalties?
This is a serious issue and we are often asked to come in and fix the mess created by dodgy work from past SEO agencies. More often than not, the practices they would have implemented such as spammy link building or over-optimization of keywords would have resulted in a Google penalty. If you have never heard this term before, you are lucky.
It is most likely that your website has been penalized if it has suddenly plummeted in the rankings. This can take months to fix and is a good reason why SEO rankings take time. Penalties by Google mean that toxic inbound links were built and all point towards your URL. In my opinion, if the link building has been going on for years then it might be better to abandon the URL altogether and start again. This is a painful and miserable experience and again this is why you should avoid any type of SEO agency that appears even remotely dodgy. If they mention the words SEO Ranking Guarantees, ditch then ASAP. We get about 1-2 calls per day from people who have suffered at the hands of these SEO cowboys.
If we have to come in and repair ranking slumps from past poor SEO efforts, then this is going to add time to the campaign.
Spammy, over-optimised web content
In the same way, link building can get you into trouble (if it’s inorganic), so too can poorly worded website content. If there are far too many pages that seem to repeat themselves over and over again, in the hope of somehow manipulating rank, this will reduce any SEO efforts and prolong rankings. What needs to be done is rewrite each page so there is no repeated content. Also, restructure all the pages for optimal user experience, and then wait and see what happens. Remember, all these delays are costing you time and money. If your website has not been fully built with an SEO strategy in place, you are looking at lengthier ranking periods.
How competitive is your niche
Do you want to be ranked on page 1 for keywords like travel insurance or home loans? Ranking for these keywords will be a lot longer than a long tale and easier to rank phrases such as ‘Home Loans Adelaide’ or ‘Adelaide Lawyers’.
If your SEO agency is trying to go for very difficult and extremely competitive search terms, expect this to take well over 12 months. To see quicker rankings, go for the long tail phrases.
In the early days of SEO, many agencies could bypass Google by spamming and over-optimising core competitive words. Many companies saw their rankings rise very quickly, but these types of practices have since been outlawed by Google and now it’s a matter of doing everything slowly and methodically – this is the MAIN # 1 reason why ranking will take longer than in previous years.
Let’s look at the ‘Home Loan’ keywords as an example. Realistically, how could you expect to rank for this when you have the likes of Aussie Home Loans, Wizard Home Loans and others who have years of SEO and backlinking. To compete with them, you have to have a long term goal and it cannot be limited to only SEO. You will have to look at other channels and marketing platforms such as creating social media presence as well as content marketing.
The strength of your Competition
If your direct competition has been on page 1 for ages and has had a compliant SEO campaign running, you would need to be extremely patient to get even close to them. Again, think about the home loan analogy. Google will only rank your website if it sees a strong and steady approach to your backlinking. This is the ONLY WAY you will ever rank and all this takes time. Quick rankings – say less than 3 months – by SHODDY practices will cause problems. This is a fact.