Are you planning to start a blog or YouTube channel, but don’t know how to do keyword research for SEO? To drive leads and sales, you need to increase your website traffic. This can be achieved by doing proper keyword research.
Before further ado, here are 3 easy steps to perform keyword research:
Create an Outline in a Word Document
Write the ‘topic’ you are planning to write on or make a video about (YouTube). Once you’ve written the topic name, you can brainstorm whatever you will write under it. By creating this outline, it will help save your time before proceeding to use a keyword tool.
Use a Keyword Traffic Estimator Tool
You need to identify the keywords which have worthwhile traffic. To know this, you can use Google’s Keyword Planner which is free of cost; however, it takes a lot of time to find the appropriate keywords. Also, it is not a resourceful tool that can provide many ways to expand your content.
So, a much better and advanced tool that we recommend is SE Ranking. This tool will automatically find you the suitable keywords and their search volume. It will also group the keywords into different niches. Moreover, SE Ranking can find keywords for your PPC campaigns that you had not considered yet.
If you click on this link here, you’ll get to avail a free trial. After filling out the quick form, go to the “Keyword Research”.
Incorporate the Relevant Keywords
After creating an outline, and getting a list of keywords, you can choose the right keywords (keywords with relatively high searches and low difficulty), and incorporate them into your title tag, image alt tags, meta description, header tags, and your text.
But do not stuff your article with too many keywords just for the sake of it. Keep in mind that your post should be user-friendly filled with quality content, and optimised for SEO. There is no specific answer as to what should be the length of the article or the keyword density, so focus on explaining clearly the topic or content to the users.
Watch the below video to see how this is done: