Question 1

What is schema.org markup for?

Accepted Answer

Schema.org is a community driven project that aims to create a standard for structured data. They have created many categories of structured data in order to help website owners describe their content more clearly to search engines and other services.

Question 2

How does schema help your SEO?

Accepted Answer

Schema helps your SEO by explaining to Google exactly what your page or data is about. By helping Google understand the specifics you can rank better, as Google no longer need to guess the subject of your page. Some have seen direct improvements in their search engine ranks by adding Schema to their site. Others are more excited by the impact on their organic clickthrough rate, as sites that use the appropriate schema for their content are more likely to see rich snippets on their search engine listings.

Question 3

Where should I put the generated JSON-LD snippet?

Accepted Answer

Your JSON snippet can be added anywhere in your page's HTML. Most editors, such as the Wordpress HTML editor, have a 'View Source' mode that allows you to directly edit the HTML.Generally it's easiest to place the snippet somewhere you'll find it in the future. I like to put the code at the end of an article so it is out of the way yet simple to find.