{"id":7469,"date":"2024-03-09T14:56:10","date_gmt":"2024-03-09T14:56:10","guid":{"rendered":"https:\/\/digitallyup.com.au\/?p=7469"},"modified":"2024-03-09T15:37:39","modified_gmt":"2024-03-09T15:37:39","slug":"taboola-dynamic-parameters","status":"publish","type":"post","link":"https:\/\/digitallyup.com.au\/taboola-dynamic-parameters\/","title":{"rendered":"Taboola Dynamic Parameters"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_single_image source=&#8221;featured_image&#8221; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Utilizing dynamic keyword insertion is a game-changer when it comes to creating ads with high click-through rates and headlines that capture attention. <!--more--><\/p>\n<p>Dynamic keyword insertion enables the creation of personalized headlines, significantly enhancing the likelihood of sparking interest in your ads. Consider this transformation:<\/p>\n<p>Rather than a generic: &#8220;Home Owners Can Now Get Paid to Install Solar Panels&#8221;<\/p>\n<p>Opt for a localized approach: &#8220;Home Owners in Texas Can Now Get Paid to Install Solar Panels&#8221;<\/p>\n<p>Incorporating specific regional details into your headline can make it more relevant and engaging to your audience, encouraging them to explore further.<\/p>\n<p>Here&#8217;s a rundown of the dynamic keyword insertion macros available for tailoring your headlines:<\/p>\n<p><code>${country:capitalized}$<\/code> \u2013 Displays the user&#8217;s country, with the initial letter in uppercase.<\/p>\n<p><code>${region:capitalized}$<\/code> \u2013 Shows the user&#8217;s region, with the initial letter in uppercase.<\/p>\n<p><code>${dma:capitalized}$<\/code> \u2013 Presents the DMA (Designated Market Area) of the user, with the initial letter in uppercase.<\/p>\n<p><code>${city:capitalized}$<\/code> \u2013 Reveals the user&#8217;s city, with the initial letter in uppercase.<\/p>\n<p><code>${platform:capitalized}$<\/code> \u2013 Indicates the user&#8217;s device type, with the initial letter in uppercase.<\/p>\n<p><code>${dayofweek:capitalized}$<\/code> \u2013 Gives the current day of the week, with the initial letter in uppercase.<\/p>\n<p>For headlines that stand out even more, convert these macros to ALL CAPS by switching <code>capitalized<\/code> to <code>uppercase<\/code>. For instance, <code>${region:uppercase}$<\/code>.<\/p>\n<p>Note: When typing macro values, ensure they are in lowercase to prevent issues with your ad going live on networks such as Taboola.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image source=&#8221;featured_image&#8221; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Utilizing dynamic keyword insertion is a game-changer when it comes to creating ads with high click-through rates and headlines that capture attention.<\/p>\n","protected":false},"author":1,"featured_media":7474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":"","_vp_format_video_url":"","_vp_image_focal_point":[]},"categories":[3],"tags":[],"acf":[],"modified_by":"Digitally Up","_links":{"self":[{"href":"https:\/\/digitallyup.com.au\/wp-json\/wp\/v2\/posts\/7469"}],"collection":[{"href":"https:\/\/digitallyup.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitallyup.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitallyup.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitallyup.com.au\/wp-json\/wp\/v2\/comments?post=7469"}],"version-history":[{"count":0,"href":"https:\/\/digitallyup.com.au\/wp-json\/wp\/v2\/posts\/7469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitallyup.com.au\/wp-json\/wp\/v2\/media\/7474"}],"wp:attachment":[{"href":"https:\/\/digitallyup.com.au\/wp-json\/wp\/v2\/media?parent=7469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitallyup.com.au\/wp-json\/wp\/v2\/categories?post=7469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitallyup.com.au\/wp-json\/wp\/v2\/tags?post=7469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}